Communication Strategy Guide
Using a range of different messages to let employees know they have TalkLife Workplace and frequently sharing reminders are key to ensuring adoption across your organisation.
4x
Higher adoption with multi-channel promotion
26+
Languages supported
Access the full suite of assets
Posters, banners, email drafts, social graphics, presentation slides, and more. Everything you need is in our Marketing Repository. Reach out to your Account Manager if you need help.
What to do and when
Follow these checklists throughout the year to keep awareness high and maximise employee adoption.
New Joiner Onboarding
Pre-onboarding email to new joiners
As soon as employees receive their work email they can access TalkLife Workplace. We find people start engaging up to 6 weeks prior to their start date. Draft available in the marketing messaging folder.
'Download and sign up' competitions
Incentivise employees during onboarding with competitions, e.g. 'Show us you have downloaded and signed up for a chance to win some cool prizes!' Even if they don't need support now, they'll have TalkLife Workplace at their fingertips later.
Presentation or webinar
Reach out to us about joining one of your team sessions! We could join for 15 minutes to introduce TalkLife Workplace, or hold a longer wellbeing webinar tailored to your people.
Include a slide in onboarding presentations
Include one of our presentation slides with a QR code at the beginning or end of any presentations. Employees can scan the code whether online or in person.
Business cards in onboarding packs
Include business cards in onboarding packs and provide managers with a pack to hand out. Leave some in high-traffic areas like break rooms, kitchens, and common areas.
Digital screens
Use our range of designs with QR codes on digital screens around the office.
Roller banners
Have our roller banner design printed for shared areas like break rooms or office entrances. Add your logo to create a co-branded version.
Each Quarter
'Tough week' email
Send during high-pressure periods when the initial excitement fades and workload builds. TalkLife Workplace lets employees connect with others who may be struggling or who have had similar doubts.
Returning employees email or text
After the holidays, remind all employees that TalkLife Workplace is available. Email and text message drafts are in the marketing messaging folder.
Manager email reminder
Managers are a great resource for signposting colleagues who may need support. Share our Self-Directed Learning Modules or impact and efficacy report.
Main company social post
Your main company socials will have the biggest following. Send us your brand guidelines and we can create aligned content.
Team channel outreach
Send communications to interest groups and team channels and ask leads to share on their channels.
Busy Periods
Social media campaign
Share our Stress Campaign or Self-Directed Learning Modules campaign across your main social pages. Reach out to your Account Manager for help aligning with your guidelines.
Email or text to all employees
Remind employees about TalkLife Workplace and signpost to our Managing Worry, Anxiety and Panic self-directed learning modules in the app.
Manager auto-reply blurb
Ask managers to add a short TalkLife Workplace blurb to their out-of-hours auto-response, so colleagues can find 24/7 support whenever they reach out. They could also add an email signature banner.
Presentation slides with QR code
Ask managers to include our slides at the start or end of any presentations during busy periods.
Self-directed learning modules
Send managers our info sheet about learning modules covering anxiety, managing worry, and panic. Managers can then signpost colleagues who need support.
Holiday Period
Email or text to all employees
Remind employees they can access 24/7 support no matter where they are in the world via TalkLife Workplace.
Remote and travelling employee outreach
Reach out to employees travelling or working away to let them know they can continue receiving support overseas in 26+ languages. We have translated materials available.
Team channel social sharing
Ask team channel leads to share a TalkLife Workplace reminder on their channels before the break.
Need help with your communication strategy?
Your Account Manager is here to support you. We can help create co-branded assets, join your team sessions, or tailor a strategy specific to your organisation.